The world’s first zero carb, zero alcohol, zero taste... beer.

“Water branding has officially  gone off the rails”
Fast Company logo
“People want a fun water like this”
Modern Retail
"Cheerfully Absurd"
Financial Times logo
“Cutting through the fizz”

TechCrunch logo
“This water is Not Beer”
BevNet logo

From the country that brought you freedom, football, and Top Gun, comes the most innovative water the world has ever seen.

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They told us it couldn’t be done.
We did it anyway.

Groundbreaking Results
99%
of participants felt hydrated*
89%
noted an overwhelming feeling of pure, unadulterated patriotism*
1%
preferred killing the planet with single-use plastic*
*In a third-party study conducted on 5 individuals ages 5-99 assessing the perceived effect of Not Beer over 1 day
WARNING: Side effects may include frequent urination, regulated body temperature and free speech.
See the Science

Go for a beer run.

FIND US IN STORES
Us vs. Them
Made in America
Infinitely Recyclable
Does not fund terrorism
A generic water bottle
Not Made in America
Single-Use Plastic
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Our reviews are almost too good to be true.

“Wow! Finally a beer without the beer taste!”
“Whoever created this is a genius.”
“It’s great for the environment, and it helps me feel 26 over, and over, and over again”
“I love that I can finally drink on the job.”
“In Germany, we call it water. I drink it every day.”
“Drinking Not Beer finally made my dad proud of me.”
“Drinking Not Beer saved my marriage.”
“I had 99 problems. Not Beer solved every one of them.”
“This product sucks!”
A generic water bottle